Where designer fashion meets playful comfort for your little ones. We bring you curated collections from the world’s most beloved luxury brands, all at prices that make dressing your children stylishly more affordable than ever.

Our Story

Founded with a passion for combining quality, style, and value, Stella McCartney Kids Shop has become the go-to destination for parents who want their children to look their best without compromising on comfort or breaking the bank. Based in Brighton & Hove, we’ve grown from a local boutique to an international online retailer, serving fashion-conscious families across the globe.

Our Philosophy

We believe childhood should be bright, comfortable, and full of personality – and their clothes should reflect that. That’s why we carefully select each item in our collection, from playful Moschino teddy bear tops to sophisticated Emporio Armani denim, ensuring every piece meets our high standards for quality, comfort, and style.

What Sets Us Apart

  • Luxury Within Reach: We offer premium brands like Versace, Kenzo, and Marc Jacobs at up to 50% off retail prices
  • Play-Ready Designs: Our clothes combine designer aesthetics with the durability needed for active kids
  • Global Curations: We source unique pieces from international designers you won’t find in typical children’s stores
  • Seasonless Style: Timeless designs that stay fashionable beyond current trends

Our Collections

From glow-in-the-dark Mayoral tees to elegant AIGNER cotton shirts, our range spans the spectrum of children’s fashion. Whether you’re looking for everyday joggers, special occasion shirts, or statement sweatshirts, we’ve carefully curated options to suit every personality and occasion.

“We don’t just sell clothes – we help parents dress their children’s personalities. When your little one puts on one of our pieces, they’re not just wearing a brand, they’re expressing who they are.”

Join Our Community

Beyond being a retailer, we’re building a community of parents who value style, quality, and smart shopping. Follow us for styling tips, new arrival alerts, and exclusive subscriber-only deals.

Ready to upgrade your child’s wardrobe with designer pieces that don’t compromise on fun or functionality?

Explore Our Collections